he safe side of the battle wants you to invest your money in guaranteed, principal protected accounts, arguing that you shouldn’t risk losing your money, it is better off being more conservative and safe then to rather worry about volatility. If you want to invest on the safe side, there are two places you can go if you want to invest your money in a guaranteed account, the bank or an insurance company. Each offer various products that are principal protected, which means they are insured so you don’t lose money. Some of the products you’re familiar with, savings accounts, checking accounts, life insurance, fixed annuities, etc. However, banks and insurance agents are both under a suitability regulation. Which means they represent a company, not the client.
Just like a Broker, this suitability regulation could cause some biases and conflicts of interests.
Does this mean you shouldn’t invest your money in safe products? Of course not, it just means you need to be aware of potential biases and conflicts of interest.